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Wednesday musings on writing

It occurred to me earlier today that I’ve been working professionally in the writing dodge (and by professionally I mean people have given me money in exchange for my words) for about twenty-two years, now. My writing career can legally drink, if not rent a car. Which is probably for the best, if you think about it.

So while I may bitch and moan about sales at times, in retrospect I’m actually pretty happy with where I’ve gotten to at this point. Between my SF and romance names (by the way, you all DO know that I write science fiction and urban fantasy as Melanie Fletcher, right?) I have seven full-length novels, three novellas, two novelettes, and twenty-six short stories to my credit. That’s not bad at all, especially since I’ll be bringing out at least another three novels this year as well as more novellas and short stories.

And not only have I been publishing, but I’ve been gifted with a fiercely devoted band of readers (you know who you are, and you are all in the will), plus I’ve been getting critical attention for my work. Night Owl Reviews just did an interview with me, and the lovely and talented Cynthia Sax will also have an interview on Degree of Resistance up on her website soon. So, yeah, I’ve actually done pretty well in my career so far (take that, Imposter Syndrome!).

Fabulous, I hear you say, but why are you babbling at us about this? Well, 1) because I can, and 2) it helps to work out what I’m going to do next. This year I’ve decided to concentrate on leveling up to the next professional step; namely, increasing my readership, shooting for a USA Today bestseller list slot, and maybe even winning an award or two (although I’m reminded of the fact that Sir Terry Pratchett, he of the insanely successful and brilliant Discworld series, never won anything until late in his career. People rarely take humor with the seriousness it deserves. But I digress). And the best way to do all that is to keep writing, keep publishing, and keep entertaining folks, which, yeah, just twist my arm already.

Did I mention that you’re all cruel but beautiful, and I love you oodles for reading my stuff? Because I do.

It’s time to pull on my Big Writer Panties

degreeofresistancecoverDegree of Resistance has now been out for a shade over a week, and the bulk of my wonderful ARC readers have left reviews (thank you all, *mwah*). I have requests out to a slew of reviewers, advertising going on at various locations, and I’m in the process of getting my media pack out to various bloggers who are kind enough to host my stuff.

And so far … yeah, the sales are perhaps a touch disappointing. The folks who have read the book so far say it’s hella good (and these people have no reason to blow smoke up my ass. If I’d produced something crappy, they would’ve told me). So what that confirms is that my marketing plan is not optimal and I have to come up with a better method of getting Evie and Ben’s story out in front of readers who love smokin’ cyborg romance.

To that end, the lovely and talented Cecilia Tan (my first editor and now my cherished colleague) was kind enough to spend an hour on Skype with me on Thursday going over various battle plans and ways to promote DoR. Some of them, I must admit, had simply never occurred to me but seem obvious in retrospect (e.g. find ways to write blogs posts that will appeal to girl geek-slanted publications such as The Daily Dot and io9, since a significant proportion of my SFR-loving readers will be found there). Others will require careful use of SEO terms to boost exposure, creative use of graphics, or just plain throwing money at the problem. As I am a poor but honest writer who is still paying off the costs of Wild Wicked Weekend (Tl;dr I had a frigging ball and sold more books than last year)  I’m hoping to keep this last method down to a minimum, at least until the end of the month. I still want to try submitting Empress of Storms to BookBub, but I need to save up for that as well, plus I have to wait until I’m past the 90 day limit on sales prices (since it was on sale along with Palace of Scoundrels in December, that should take effect later this month).

So goes the life of a modern hybrid author. Still the best job I’ve ever had, though.