Normally I’m a little wistful at the end of July for a variety of reasons. This year, however, I’m feeling a combination of relief and utter joy.
The relief is because the temps are dropping slightly around here. And I mean slightly, but they’ll going to be in the upper 90s as of 8/5/22 and I for one am grateful for temperatures that aren’t in the triple digits week after week. Supposedly we’re going to have a hot August as well here in the clavicle of Texas, but as long as I’m not seeing 108°F I’m good.
The utter joy is because I took Bryan Cohen’s free Author Ad Profit Challenge and learned some freaking important things about how to make Amazon ads work properly for me, how to write attention-grabbing ad copy, and why it’s important to update your book covers and make sure they’re appropriate for their respective market. I wrote a LOT of ad copy this month. I also recovered A Most Malicious Murder, Shifter Woods: Howl, Shifter Woods: Roar, Shifter Woods: Snarl, and Degree of Resistance, and I made some minor but important tweaks to the cover of Shadow of the Swan.
As a result, I’ve made $204.59 from Amazon sales this month, with an ad spend of $53. Granted, $90 of the sales income is from Crystal Shard, but $114 is from my existing backlist. I never, EVER see numbers like that for my backlist. And this is only after about two weeks of tweaking and improving ads. I’m really looking forward to seeing how I’m doing after a full month of having ads up and running for all of my books.
That being said, I am looking down the barrel of a dilemma. By rights, I should recover all of the Two Thrones books as well because their current covers aren’t in line with the fantasy romance market, which tend to feature royal/magical objects. But—people who buy print books like to have all of their print books from a series match, and there will be four more books in this series. If I switch covers in mid-stream, so to speak, I’m going to be pissing off OG fans and collectors. I do have the option of creating additional print editions of each book so that I can update the ebooks with the new cover, create a print version with the new cover and keep the old print version with the old cover. That being said, I’m not sure how that can all stay organized on Amazon.
Or I could update the ebooks, keep the trade paperbacks with their current covers, and create hardbacks with the updated ebook covers until I finish the series, then update all the trade paperback covers. It’s a bit complicated, but it’s doable.
Oh, well. That’s an issue for August.
Empress of Storms 25% off at ARe! @allromance #cybermonday #sale
I’m still running that 25% off sale on Empress of Storms at All Romance eBooks, so if you haven’t picked up a copy yet you should go and do it now! For everyone who has already purchased a copy, thank you SO much. Your interest in my first foray into high fantasy erotic romance is truly appreciated.
Now that the holidays are winding down, however, could I ask you a huge favor? I really, really, REALLY need reviews for the book, ideally on Amazon but I won’t say no to Goodreads, B&N, or any other online retailers. I’ve reached the point where my social media self-promo is getting a little redundant and I don’t want to annoy people with repeated ads. I’ve purchased advertising on various sites, but right now reviews are desperately needed to promote the book, bump it up in Amazon rankings and pull in new sales.
Also, as I’ve mentioned before if you’re stony broke and just can’t afford an ebook right now, contact me with your preferred ebook format and I’ll send you a copy. All I ask is that you leave an honest review for me — and yeah, if you read it and absolutely hate it, then go ahead and say that. I know Empress isn’t going to be everyone’s cup of tea, and I’d rather have someone saying, “Yeah, sorry, this bites” than someone blowing smoke up my ass.
Okay, back to work!