Looking Disconsolately at TikTok

I really shouldn’t be surprised. I’ve posted videos about ECS:OE and Shifter Woods: Claw, and they’ve gotten a handful of views. I posted a video of me reacting to the Gen X Flute Call (aka the opening to Peter Gabriel’s “Sledgehammer”) and I’m over a hundred views so far.

This is not unusual, nor is it isolated to me. A lot of romance writers I know have been complaining about how hard it is to get their book posts seen because—ta-da—the TikTok algorithm gives them a low weight. I understand that the clock app is heavily slanted towards content creators who post daily skits or duet with cooking/renovation/building videos, but writers used to get a fairly good slice of the pie. Not any more.

And now we have next week’s testimony of TikTok’s CEO to look forward to, then we find out whether or not TikTok will be banned in the US. That does have a lot of romance writers up in arms because low views or not they do make sales thanks to being on TT and this is going to hurt their bottom line. I know about the security threats associated with the app, but the fact that it allows writers to advertise to a wide audience of younger readers is incredibly valuable. I guess we’ll just have to wait and see.

About Nicola Cameron

Nicola Cameron has had some interesting adventures in her life -- ask her sometime about dressing up as Tietania, Queen of the Bondage Fairies. When not writing, she wrangles cats, makes dolls of dubious and questionable identity, and thanks almighty Cthulhu that she doesn’t have to work for a major telecommunications company any more (because there’s BDSM, and then there’s just plain torture...).

Posted on March 18, 2023, in Esposito County Shifters, Shifter Woods: Claw, TikTok. Bookmark the permalink. Leave a comment.

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