Thoughts on Christmas Eve
As many authors know, December isn’t the best month for books sales. Some people do very well, yes, but on the whole our sales tend to take a downturn this month. Those who have been in the game long enough know this, plan for it, and don’t panic when sales slow down remarkably the week before Christmas.
As for why sales slow down, it’s pretty understandable—we have a number of major holidays in December which involve traveling, lots of food, and gift-giving. All of this requires money, so people have to budget for their particular holiday and all the accoutrements that come with it. When that happens, book buying falls by the wayside (except for Iceland, where the gifting of books on Christmas Eve is a tradition that is prompting me to learn Icelandic so that I can retire there. But I digress).
So as I spend today cleaning, cooking, and putting up last-minute decorations, I’m not fussing about the drop in sales. It’ll pick up in January, or maybe as early as next week once people get gift cards or cash for Christmas. That being said, it occurred to me that a possible reason for drooping sales in genres that are primarily read by women could also be due to the fact that we’re running around like scalded cats trying to get everything ready for the holidays.
We’re tired. After days of cleaning the house (and in my case the garage so that I could park the car there during Winter Storm Elliott), wrangling the family and pets, baking treats, prepping and cooking the actual holiday dinner, and trying to make everyone’s Christmas/Hanukkah/Kwanzaa/Yule/Saturnalia/Festivus/Add Holiday Here a wonderful experience, we’re wiped. We’re too tired to read, too tired to buy books even if we have the spare cash to do so, and all we really want to do is crawl into bed and sleep for a couple of days.
Speaking of that, I have to finish putting up the rest of the living room decorations, then make a batch of cookies, then get started on Christmas Eve dinner. I hope everyone out there has a wonderful holiday, and I’ll talk to you again once I manage to dredge up some energy.