The Business of Writing
Well, Shadow of the Swan officially goes to its full price of $3.99 today. It’s had an absolutely excellent sale run — I’ve sold 224 ebooks and two print books, gotten 19 reviews/ratings on Amazon, and it’s gotten enough buzz that I’m using it to start a new series, God help me.
A bit of a breakdown: 59 of those sales were via pre-order, and 10 sales were courtesy of the brilliant and incisive writer Jim Wright (aka Stonekettle on Twitter and FB) being kind enough to retweet my buy links (in addition to being an amazing writer he’s also a photographer and fellow crafter so so go check out his gorgeous nature photography and handmade wooden items on Etsy). Which means I’ve sold 155 ebooks by advertising and word of mouth, which bodes well for future books. Now it’s time to bump it up to its full price and see what that does.
In other news, I’ve also decided to up the price on all of my series starters to $1.99. I kept them at 99¢ because I was following the common wisdom of “price your series starters cheaply so that people will get hooked and then buy the rest of the series.” Which worked occasionally, I guess, but but nearly enough to make it worthwhile — I sold far more copies of the series starters than I did of the rest of the series books, mainly because of the psychology that readers will see a book priced at 99¢, buy it because it’s cheap, then leave it on their TBR pile for whenever they have time. Whereas if you pay $1.99 or more for a book, you’re more likely to read it ASAP, and that leads to people wanting to read the rest of the series and going back to Amazon to buy them. My goal is to get more people to buy my series starters and then buy the rest of the series. Ironically, the best way to do this seems to be by setting the price on the series starter at a respectable rate. Who knew?
In other publishing news, between sales and pre-orders for King of Blades I am at the 2/5 mark of what I made in September, and it’s only October 7th. The goal this month is to hit $200 in sales, then keep increasing that in the following months. Seeing as I’ll be releasing three more books this year, all of them part of existing series, I think it’s doable.
And finally, I have an appointment to see an orthopedic surgeon tomorrow to be evaluated for a knee replacement. I know I need a replacement, and once he sees this wreck of a knee I think he’ll agree — the only potential sticking point is my weight. I’m hoping I don’t hear, “Lose 25 pounds and come back then,” but we’ll see.